The Food and Drug Administration of the United States has in a letter published today been critical of Juul. Juul had been telling students that the vaping products it makes are completely safe and are safer than cigarettes by 99%.
The letter said that Juul has been portraying the products it makes as the tobacco products in which the risk has been modified. This meant that Jull was presenting its vaping products as ones which contain a lower risk when it comes to tobacco related diseases and therefore it presented its products as being less harmful than the other tobacco products which are marketed commercially singularly or together. The letter claims that such a claim can only be made when an approval has been taken from the Food and Drug Administration and such an approval had not been taken by Juul.
The letter further goes on to say that Juul should take steps to correct this violation. The company has been given a time of 15 days to respond to the organization and enlist the steps that it will be taking to correct the wrongdoings. If the actions which Juul takes fail to live up to what FDA expects, the company may face penalties and also seizure of its products.
Juul’s Spokesperson has said that they will review the letter and do whatever is necessary to ensure complete co-operation.
Juul was first accused by FDA of undermining the efforts which the organization did in the month of February it was doing curb vaping in teens. Juul has undertaken a few steps though, to limit vaping in teens by launching a program called the track and trace programs which would require all the retailers to scan their IDS by the year 2021, however a lot is yet to be desired for from Juul.
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