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Nestle May Extend Plant-Based Burger Partnership With McDonald’s

Nestle could expand its business partnership with McDonald’s fast-food chain outside Germany and seek out other partners, the Swiss food giant’s chief said on Tuesday.

“McDonald’s is an important and exciting customer but it is not the only option and we have a very good ability to handle a possible expansion outside Germany,” says Marco Settembri, General Manager of Activities, Nestle in Europe, North Africa, and the Middle East.

According to Barclays, the meat substitutes market may reach $ 140 billion over the next decade, with many health and climate-conscious consumers wanting to reduce their meat consumption.

Nestle launched its incredible herbal burger in April under the Garden Gourmet brand in several European countries. That same month, McDonald’s began selling pancakes like “Big Vegan TS” at its 1,500 restaurants in Germany.

The first results of the launch in Germany are promising, Settembri said, while Nestle and McDonald’s discussed the next steps.

“For us, if we do that, if we move forward, we want to do well. Of course, we have the capacity but we really need to plan and we have to do it,” he told a conference at Deutsche Bank.

Nestle also works with other carriers to deliver products to corporate customers, but Settembri emphasized that the company’s retail network, a “historical ownership”, was also very important.

He said he sees no substitutes for meat as a threat to Nestle’s existing operations because it does not contain many meat products and has recently launched its Herta meat and sausage unit.

Swiss-based Nestle has also declared plans to introduce a new burger made up of plants in the US later this year, where it will contend with Impossible Foods products and Beyond Meat.

Daniel Serrano
Daniel Serrano Subscriber
EDITORIAL MANAGER At Daily Industry Updates

Daniel Serrano had acquired considerable experience in writing and editing publications before recruited by Daily Industry Updates news portal as Editorial Manager. His key task is to conduct effective business reviews based on the most recent business strategies. Due to his stronghold and understanding over finance, marketing, business, and trade-related topics, he is known as a business counselor among the staff. His expertise in business-related topics is quite impressive. His business-related concepts are on fingertips, which aids in illustrating the business-related articles in brief and defined way, clear to even an amateur. He pursued his post graduation in Finance from a UK-based university.

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